Global Brand Activation Agency - Experience-led, Digital-first
A leader in total brand activation specialising in engaging people, creating experiences and activating brands. Innovative, insightful and inspired, Pico brings brands to life and creates experiences through total brand activation – from strategy to execution. Pico uses an integrated marketing and data-driven approach to optimise return on investment by synergistically blending technological creativity with face-to-face real life engagements; ultimately transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty in measurable ways. Our numerous awards include "Event Agency of the Year 2020", "Top 50 Event Companies", Top 100 Event Agencies 2020 IT List" etc.
We welcome enquiries on brand strategies, digital marketing strategies, PR and communications, interactive technologies solutions, virtual event solutions, hybrid event solutions, exhibition and event marketing, museum and themed environment, interior fitout, visual branding and retail environment, sport overlay and marketing.
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Project made for The 20th GS1 Hong Kong Summit in the Government & Administration industry for a audience in 2021.‘Scaling Digital Transformation • Cultivating Digital Assets’ was the theme for the 20th edition of the GS1 Hong Kong Summit. Held in June 2021 and co-located with the GOVirtual Business Expo for the first time, the event focused on the integration of technologies and strategies that drive digital transformation and smarter business.Another ‘first’ for the Summit’s 20th edition was its live broadcast. In all, more than 1,300 delegates from cross-sector trades – including several from Greater Bay Area cities – joined the event in person and online to discuss topics ranging from new retail and digital trade finance to vaccine supply chain traceability, global supply chain agility and resilience.
Project made for Midea in the Retail industry for a B2B audience in 2021.Brimming with gamified activities and supported by extensive online content, this pop-up store in a popular Chengdu shopping centre was Midea’s way of burnishing its brand image by targeting a young and trendy audience with the launch of a new promotional character, ‘M Bo’.The Pico team’s involvement was comprehensive, with their turnkey solution taking both offline and online facets of the project all the way from concept design to execution.
Project made for Megaworld International in the Real Estate industry for a B2B audience in 2021.Megaworld International, the official global marketing arm of Megaworld Corporation, organized this online event to showcase the latter’s property investment opportunities in the Philippines. Catering to both local and foreign investors, the aim was to create an interactive virtual expo experience that featured everything from an exhibition hall to talks, forums and seminars by key officials and industry leaders.
Project made for LOTTE Hotels and Resorts in the Travel & Leisure industry for a B2B audience in 2021.Arabian Travel Market (ATM) is a global event for tourism professionals to explore and create inbound and outbound travel business opportunities. Held in hybrid format for the first time in 2021, the event’s in-person segment took place at the Dubai World Trade Centre on 16-19 May, while the virtual component ran from 24-26 May.The LOTTE Hotels and Resorts brand was activated at ATM 2021 by a Pico team providing design concept creation, visual content development, and construction. Starting point for the stand’s standout look was the brand’s own design guidelines. The team used such guidelines as a basis from which an elegant, welcoming final product evolved, tailored specifically for the Gulf Cooperation Council (GCC) market.
Project made for Guangdong CPS Digitalised Innovation Centre in the Government & Administration industry for a B2B audience in 2021.The Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing is a provincial-level establishment with a mission of utilising cyber-physical system (CPS) related technologies to enable digital transformation of discrete manufacturing and equipment manufacturing. The economic benefits of realising a new generation of smart manufacturing can be enormous.Pico was entrusted to provide a full range of brand activation services for the facility, including overall planning, visual branding, experience creation, spatial design and build, and creating online exhibition halls.
Project made for Qualcomm in the Telecommunications industry for a B2B audience in 2021.Beijing’s iconic Water Cube was the venue for Qualcomm China Tech Day 2021. The two-day summit offered a fascinating overview of Qualcomm-enabled ecosystems, and brought together more than a hundred partners who have been working with the brand to realise more advanced technologies and a 5G interconnected future.Pico was appointed to activate the event with strategic planning, design, constructing the event venue, on-site operation services and project management.The entire summit is divided into five themed experience areas for technology enthusiasts to experience and visit