Pico Group, Hong Kong | Sortlist

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Pico Group Hong Kong, Hong Kong

This agency profile and details are managed by the agency owner.

Global Brand Activation Agency - Experience-led, Digital-first

A leader in total brand activation specialising in engaging people, creating experiences and activating brands. Innovative, insightful and inspired, Pico brings brands to life and creates experiences through total brand activation – from strategy to execution. Pico uses an integrated marketing and data-driven approach to optimise return on investment by synergistically blending technological creativity with face-to-face real life engagements; ultimately transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty in measurable ways. Our numerous awards include "Event Agency of the Year 2020", "Top 50 Event Companies", Top 100 Event Agencies 2020 IT List" etc.

We welcome enquiries on brand strategies, digital marketing strategies, PR and communications, interactive technologies solutions, virtual event solutions, hybrid event solutions, exhibition and event marketing, museum and themed environment, interior fitout, visual branding and retail environment, sport overlay and marketing. 

 

2200 people in their team
Speaks Arabic, Chinese, English, Indonesian, Japanese... See more
9 projects in their portfolio
Sortlist member since 2020
Founded in 1969
24 awards conferred
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Services

2 services offered by Pico Group

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  • Description

    No description provided for this service.

    Skills in Event (14)
    sports event managementEvent ManagementEvent PlanningEvent Brandingevent organizationproduct marketingconference planningpr eventsfull service event managementcorporate event management+4
    Works in Event (9)
    Live broadcast Campaign for client - Event
    Online and offline marketing solution for client - Event
    Megaworld International - Event
    LOTTE Hotels and Resorts at Arabian Travel Market - Event
    Clients in Event (9)
    Megaworld InternationalReal Estate | international
    BaiduInternet | international
    The 20th GS1 Hong Kong SummitGovernment & Administration | local
    MideaRetail | national

    Learn more about Event


  • Description

    No description provided for this service.

    Skills in Digital Strategy (10)
    Digital MarketingMarketing StrategyMarketing CommunicationsStrategic MarketingDigital CampaignBrand Marketingmarketing designintegrated digital marketingonline marketing campaignMarketing
    Works in Digital Strategy (5)
    Live broadcast Campaign for client - Digital Strategy
    Online and offline marketing solution for client - Digital Strategy
    Megaworld International - Digital Strategy
    LOTTE Hotels and Resorts at Arabian Travel Market - Digital Strategy
    Clients in Digital Strategy (5)
    Guangdong CPS Digitalised Innovation CentreGovernment & Administration | local
    The 20th GS1 Hong Kong SummitGovernment & Administration | local
    LOTTE Hotels and ResortsTravel & Leisure | national
    MideaRetail | national

    Learn more about Digital Strategy

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Portfolio

9 projects performed by Pico Group

Live broadcast Campaign for client
Live broadcast Campaign for client

Project made for The 20th GS1 Hong Kong Summit in the Government & Administration industry for a audience in 2021.‘Scaling Digital Transformation • Cultivating Digital Assets’ was the theme for the 20th edition of the GS1 Hong Kong Summit. Held in June 2021 and co-located with the GOVirtual Business Expo for the first time, the event focused on the integration of technologies and strategies that drive digital transformation and smarter business.Another ‘first’ for the Summit’s 20th edition was its live broadcast. In all, more than 1,300 delegates from cross-sector trades – including several from Greater Bay Area cities – joined the event in person and online to discuss topics ranging from new retail and digital trade finance to vaccine supply chain traceability, global supply chain agility and resilience.

Digital StrategyEvent
Read more
Online and offline marketing solution for client
Online and offline marketing solution for client

Project made for Midea in the Retail industry for a B2B audience in 2021.Brimming with gamified activities and supported by extensive online content, this pop-up store in a popular Chengdu shopping centre was Midea’s way of burnishing its brand image by targeting a young and trendy audience with the launch of a new promotional character, ‘M Bo’.The Pico team’s involvement was comprehensive, with their turnkey solution taking both offline and online facets of the project all the way from concept design to execution.

Digital StrategyEvent
Read more
Megaworld International
Megaworld International

Project made for Megaworld International in the Real Estate industry for a B2B audience in 2021.Megaworld International, the official global marketing arm of Megaworld Corporation, organized this online event to showcase the latter’s property investment opportunities in the Philippines. Catering to both local and foreign investors, the aim was to create an interactive virtual expo experience that featured everything from an exhibition hall to talks, forums and seminars by key officials and industry leaders.

Digital StrategyEvent
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LOTTE Hotels and Resorts at Arabian Travel Market
LOTTE Hotels and Resorts at Arabian Travel Market

Project made for LOTTE Hotels and Resorts in the Travel & Leisure industry for a B2B audience in 2021.Arabian Travel Market (ATM) is a global event for tourism professionals to explore and create inbound and outbound travel business opportunities. Held in hybrid format for the first time in 2021, the event’s in-person segment took place at the Dubai World Trade Centre on 16-19 May, while the virtual component ran from 24-26 May.The LOTTE Hotels and Resorts brand was activated at ATM 2021 by a Pico team providing design concept creation, visual content development, and construction. Starting point for the stand’s standout look was the brand’s own design guidelines. The team used such guidelines as a basis from which an elegant, welcoming final product evolved, tailored specifically for the Gulf Cooperation Council (GCC) market.

Digital StrategyEvent
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Full range of brand activation services for Client
Full range of brand activation services for Client

Project made for Guangdong CPS Digitalised Innovation Centre in the Government & Administration industry for a B2B audience in 2021.The Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing is a provincial-level establishment with a mission of utilising cyber-physical system (CPS) related technologies to enable digital transformation of discrete manufacturing and equipment manufacturing. The economic benefits of realising a new generation of smart manufacturing can be enormous.Pico was entrusted to provide a full range of brand activation services for the facility, including overall planning, visual branding, experience creation, spatial design and build, and creating online exhibition halls.

Digital StrategyEvent
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Qualcomm China Tech Day 2021
Qualcomm China Tech Day 2021

Project made for Qualcomm in the Telecommunications industry for a B2B audience in 2021.Beijing’s iconic Water Cube was the venue for Qualcomm China Tech Day 2021. The two-day summit offered a fascinating overview of Qualcomm-enabled ecosystems, and brought together more than a hundred partners who have been working with the brand to realise more advanced technologies and a 5G interconnected future.Pico was appointed to activate the event with strategic planning, design, constructing the event venue, on-site operation services and project management.The entire summit is divided into five themed experience areas for technology enthusiasts to experience and visit

Event
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Team

2200 members in Pico Group's team

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Awards

Pico Group was awarded 24 times

Certificate of Excellence at the HKIRA 7th Investor Relations Awards2021-01-01
PRO Awards 2021 (Gold: Best Diversity Campaign)2020-12-31Event Management
PRO Awards 2021 (Silver: Best Virtual Event or Experience)2021-01-01Virtual Event
Singapore Good Design Award (SG Mark) 20212021-01-01Interior Design
Marketing Magazine’s Agency of the Year (AOTY) Awards 2021 (Gold: B2B Agency of the Year)2021-01-01Event Management
Marketing Magazine’s Agency of the Year (AOTY) Awards 2021 (Gold: Event Agency of the Year)2021-01-01Event Management
11th Global Eventex Awards (Silver: Virtual Experience – Non-for-profit/Government)2021-01-01Virtual Event
‘e-Touch Green Decoration Design Awards’ at Touch Taiwan 20212021-01-01Exhibition Management
Campaign’s Event Marketing Awards 2021 (Silver: Best Brand Activation)2021-01-01Event Marketing
Marketing Magazine’s MARKies Awards 2021 in Hong Kong (Silver: Best Idea – Events)2021-01-01Event Marketing
Marketing Magazine’s Marketing Events Awards 2020 in Singapore (Gold: Best B2B Event)2019-12-31Event Marketing
Agency of the Year Awards 2020 in Malaysia (Gold: B2B Agency of the Year)2020-01-01B2B Agency
Special Events Magazine’s 2020 Annual List of 50 Top Event Companies2020-01-01Event Management
PRO Awards 2020 (Gold: Best B2B Campaign)2020-01-01Event Management
Top 100 Event Agencies of the Year at ‘The 2020 IT List’ of Event Marketer magazine2020-01-01Event Management
iF Design Award 20202020-01-01
The Loyalty & Engagement Awards 2020 (Bronze: Best CRM Strategy)2020-01-01
Marketing Magazine’s Agency of the Year Awards 2020 (Gole: Event Agency of the Year)2020-01-01Event Management
CNB Auto Expo Excellence Awards 20202020-01-01
Astrid Awards 2020 (Bronze: Promotion’ category)2020-01-01
The 2020 Ex Awards2020-01-01Event Management
Singapore Good Design Award (SG Mark) 20202020-01-01
World Exhibition Stand Awards 2020 (Gole: Best Activation in a Retail Environment)2020-01-01Exhibition Marketing
Campaign’s Event Marketing Awards 2020 (Gole: Best Launch)2020-01-01Event Marketing

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Details


https://www.pico.com

  • HeadquarterHong Kong

  • Beijing, China

  • Shanghai, China

  • Dongguan, Guangdong Province, China

  • Shenzhen, Guangdong Province, China

  • Guangzhou, Guangdong Province, China

  • Jinjiang, Quanzhou, Fujian, China

  • Tianjin, China

  • Macao

  • Xian, Shaanxi, China

  • Singapore

  • Malaysia

  • Thailand

  • Australia

  • Vietnam

  • Philippines

  • Indonesia

  • Japan

  • South Korea

  • Dubai - United Arab Emirates

  • Bahrain

  • Saudi Arabia

  • Egypt

  • United Kingdom

  • United States

  • Sri Lanka

  • Myanmar (Burma)

  • Philippines

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