Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

The Fake Followers Files

The Fake Followers Files

5 November 2021 ∙ 7 minutes of reading time

The Celebrities and Brands With the Most Fake Followers Bots or fake followers on Instagram are an issue and can cause a problem with commercial value and accurate representation. Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to maximise their number of followers, but […]

By Sortlist Team
Sortlist Insights
Reinventing the Future of B2B Services: Behind Our Series B Funding

Reinventing the Future of B2B Services: Behind Our Series B Funding

15 September 2021 ∙ 5 minutes of reading time

Today, we announced our latest fundraising, raising €11 million.  You can read the full press release to know more about it.  But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]

By Anne-Gaëlle Sy
Sortlist Insights
under armour marketing strategies

Under Armour Marketing Strategies in 2021: Rebuilding a Brand

3 August 2021 ∙ 5 minutes of reading time

It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]

By Anne-Gaëlle Sy
interactive facebook posts

9 Fun Interactive Facebook Posts Ideas to Boost Your Engagement

13 July 2021 ∙ 8 minutes of reading time

Is your Facebook business page feeling a little slow? Are your users ignoring your posts or failing to interact? If so, it’s time for you to expand your Facebook content strategy to include fun and engaging interactive Facebook posts. Facebook marketing has become a foundational part of every marketer’s content strategy. A business’ Facebook page […]

By Anne-Gaëlle Sy
Social Media
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
Digital & Marketing Strategy

Creative & Design

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bureaucratic leadership

How Best to Carry Out Bureaucratic Leadership in Marketing

10 January 2022 ∙ 8 minutes of reading time

A Bureaucratic Leadership management approach is still used by many significant businesses today. This leadership style may have a significant influence if you are dealing with a highly regulated corporate environment. It is also particularly effective in organizations that do not demand a lot of invention or originality from their staff.  In this bureaucratic leadership […]

By Gaurav Roy
Human Resources
one to one marketing

How to Do One to One Marketing and Why You Should Be Doing It

4 January 2022 ∙ 7 minutes of reading time

Marketing is a broad topic of interest used in all businesses and companies, big and small. Strategies differ, and depending on how far you’re willing to go in creating awareness about your brand, the more your business is invested in this field, the better the chances of your brand being elevated. By exploring different marketing […]

By Anne-Gaëlle Sy
Digital & Marketing Strategy
concentrated marketing

Concentrated Marketing: A Crucial Step of Market Targeting Strategies

3 January 2022 ∙ 7 minutes of reading time

When starting a business, there are a few questions that must be addressed. One of these concerns is to whom you will market. It’s not easy to figure out who your target market is. You won’t find any guidelines in a book to help you answer these difficult problems. A simpler choice, on the other […]

By Gaurav Roy
Digital & Marketing Strategy
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Web & Software Development

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