Big Move Agency 6th of October City, Egypt

Project made for Vodafone in the Telecommunications industry for a B2C audience in 2021.As a part of Vodafone's Scratch and Win campaign, We wanted to demonstrate the credibility of its Gold by interviewing the winners in a very simple, authentic and genuine way, trying to get their true emotions the moment they learned that they won. The winners were humble and adorable and so the Genie and Tarek Allam celebrated them and delivered the gold to them.

Project made for Vodafone in the Telecommunications industry for a B2C audience in 2021.Vodafone Egypt has created an initiative enabling Deaf and Hard Hearing people to communicate better by offering them a new tariff for video calls which is the same tariff of voice calls for normal people. This would allow them to reach each other spontaneously and with ease. Not only, but also dedicated branches to handle their requests as well as tailored customer care center to help them and connect.

Project made for Vodafone in the Telecommunications industry for a B2C audience in 2021.Vodafone Egypt Foundation has been committed to empower Egyptians with disabilities for more than 13 years. As the foundation decided to be the official Proud Partner of the Egyptian Paralympics Committee for two years in a row, we managed to work with them on a story that give our champions the proper recognition and to inspire the whole nation with the power of will to achieve personal goals. Its General Secretary told us in our first briefing session frankly: "These people should be the true source of inspiration for all Egyptians, we know our people are suffering from low spirits and we wanted to give them a spark. We see it the time to give these people the proper recognition they deserve, to tell the world about their life stories, about how we care about them and how we are genuinely proud of them, and finally to let the people learn that only the power of will is what will drive them to gold".

Project made for PepsiCo in the Industrial Goods & Services industry for a B2B / B2C audience in 2021.One of the biggest pillars of Ramadan is about giving back to the less fortunate. In a time where we spend most of the Holy Month time watching mosalsalat, we’ve become at risk of forgetting that fact. So this year, PepsiCo have launched an initiative to tackle one of the biggest issues rural Egypt faces: the lack of basic electricity. But how exactly is PepsiCo bringing electricity to these places? Well, this is where the magic happens.The eco-friendly initiative uses solar panels connected to vessels carrying chlorine which will store solar rays and light up during the night – but wait, there’s more. Said vessels are actually empty plastic Pepsi bottles, proving the sincerity and industriousness of Liter of Light – here, we have an institution uses its own resources in its execution of what is a simple but ingenious set-up. This is not an initiative whose transactions are based solely on money – this is an initiative that is in the thick of it; one that’s tackling the issue rather than just providing a platform for it.PepsiCo is also keen to involve other communities’ roles and you can help out, too; you can donate to 5LE to the Misr Al Kheir Foundation by texting “Nour” or “نور” to 9597 and be a part of one of the most effective CSR initiatives around.

Project made for PepsiCo in the Industrial Goods & Services industry for a B2B / B2C audience in 2021.70 years of Pepsi in Egypt and the brand journey continue PepsiCo started its business in Egypt back in 1948, and it celebrated 70 years for the giant soft-drink brand in the Egyptian market. so we were asked to make this project as a documentation of the company's achievements throughout its history in Egypt.

Project made for Azar in the Internet industry for a B2C audience in 2021.